Because of the hard water quality in the North area, the prospect of softening water treatment equipment is very good from the point of view of solving the problem. At present, softening water treatment equipment consumer groups mainly white-collar people, performing stars and other high-end consumer groups. Because most of the villa Water is owned wells, with groundwater, water quality is hard, more scale. Once the independent heating boiler inside the scale, on the one hand is the problem of low thermal efficiency, the other pipeline congestion will bring security risks, these households to pursue high-quality life is to buy softened water treatment equipment major groups. In the developed countries softened the use of water treatment equipment is very common, so returnees are softened water treatment equipment to buy another major terminal consumer groups. It can be said that these consumer groups are leading the trend of social consumption direction. Therefore, with the increasing awareness of the use of soft water and the establishment of more and more high-end residential areas, softened treatment equipment will likely set off a consumption boom, the market will be rapid development.